Rene Fadoul | Rene' Fadoul | Sales & Marketing Professional
Rene' Fadoul is an experienced sales and marketing professional in the Washington, DC Metropolitan area.
Rene' Fadoul, Rene', Fadoul, sales, marketing, business development, integrated marketing communications, mclean, virginia, va, communication, dc, district of columbia, dmv, maryland, md
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sales & marketing Professional

About Me

I’m a native Washingtonian and an experienced sales and marketing professional in travel and tourism, hospitality, new homes real estate, retail and most recently in membership sales with an association. I credit good role models, mentors and an early position with Nordstrom where a foundation for establishing goals and strategic results driven thinking was adopted. My customer service skills are based on developing trustworthy relationships, and practicing active listening skills combined with a servant mentality. This approach has also proven beneficial during the team collaboration process. Today it’s all about metrics, analysis, and return on investment.

 

One personal achievement was fulfilling a postponed goal of completing my BS degree in Business Management. This experience unleashed an intellectual curiosity. Fueled with this desire, I committed to develop skills in the digital space and achieved an MS degree in Integrated Marketing Communications. In 2017 I added certifications in Google AdWords and HubSpot Inbound Marketing.

Business Philosophy

Committed to treating colleagues and stakeholders with respect through authentic, meaningful interactions. Dedicated to fostering a collaborative environment to seek sustainable solutions.
Question: When’s the deadline?

Interests

Traveling! Have been to 35 countries and counting. Love diverse cultures. Am a dog enthusiast who enjoys hiking, biking and yoga. Also am a proud member of the advisory board for VA Tech Victims Family Outreach Foundation.

Fun Fact

Reeled in a 120-pound blue marlin in Cabo San Lucas Mexico.

Skills

Sales

Consultative Approach0%
Data Analysis0%
CRM0%

Marketing

Inbound Marketing0%
Branding0%
Social Media0%

Management

Research & Analysis0%
Project Management0%
Collaboration0%

Experience

September 2017 – Present

McWilliams Ballard
Alexandria, VA


  • The Haven by Peterson Cos., National Harbor, fastest sales pace in D/M/V area with McWilliams Ballard
  • Named “Best Residential Development” by Washington Business Journal April 2019
  • Nominated for “Great American Living Award” GALA by NVBIA
  • Sold and closed 70% of units in 18 months, with average of 10 to 12 sales per month.

Mar 2016 – August 2017

Fadoul Consulting
McLean, VA

 

  • Develop strategies for small businesses to create digital footprint, increase brand exposure and create multiple sources for lead generation
  • Analyze SEO data from Google Analytics and AdWords to track webpage visits and click-through rate on newly launched website with increased traffic by 30%
  • Leads and implements social media strategy across digital media platforms increasing customerengagement by 55%

Aug 2015 – Feb 2016

Director of Membership and Corporate Partnerships, National Club Association
Washington, DC

 

Led the membership and retention growth strategies for trade association. Cultivated and captured corporate partnerships. Planned and executed regional and annual conference.

Sept 2014 – Aug 2015

Full Time Student

Jun 2013 – Aug 2014

Director of Membership, Tower Club
Tysons Corner, VA


Created business development and marketing strategies to increase membership and retention for private club of ClubCorp national brand. Cultivated key influencer relationships through committee participation that resulted in increased referrals.

Jun 2012 – May 2013

Full-Time Student

Dec 2009 – Feb 2012

Chief Business Development Officer, Valletta Cruise Port
Floriana, Malta


Developed and managed business growth strategies for European destination in the travel and tourism industry. Created marketing plans, spearheaded rebranding, led the creative direction and collaboration with advertising agency for deliverables.

Jan 2008 to Dec 2009

Consultant, Worldwide Trading, LLC
Vienna, VA


Led the brand reinvention and modernization for family owned retail business. Procured POS, inventory management system and sourced new vendors.

June 2003 to Dec 2008

Sales and Marketing Manager, New Home Builders
Washington, D.C. Metropolitan Area

 

Consistently achieved monthly sales targets for new homes communities with Centex
Homes, Drees Homes and Chase Communities. Cultivated and closed prospective buyers through the process of a new home purchase.

Education

Master of Science, Integrated Marketing Communication

West Virginia University, Dec 2016
Reed School of Media GPA 4.0

Bachelor of Science, Business Management

University of Maryland University College
Dec 2014 cum laude

PORTFOLIO

Testimonials

  • During Rene’s time with the National Club Association, we experienced an increase in the number of new members compared to the same period for the previous year. I found her to be professional, enthusiastic and engaging with a strong desire to succeed.

    Ted M. Benn, Chairman of the Board National Club Association, Washington, D.C.

  • Rene’ was responsible for the business development, marketing and communications for the Company during some pivotal times achieving a notable 43% increase with cruise passenger movements during the 2010 & 2011 growth period. She led the rebranding and brand architecture including the renaming of the Company, development of the new logo, brand identity and served as the creative director for all marketing and collateral materials. She played a significant role in the expansion of the brand globally.

    Stephen Xuereb, CEO Valletta Cruise Port, Floriana, Malta

  • As membership director at the Tower Club, Rene’ has brought energy, enthusiasm and creativity to her role. Her commitment and tenacity to develop and deploy programs and experiences that enhance the member experience, while bringing creativity and drive to the communications effort.

    Douglas Wendt, President Wendt Partners, Crystal City, VA

  • Rene’ has all the qualities you would want in an employee! She is self-motivated, achievement-oriented, reliable and has a positive attitude.

    Gail Gretz, Director of Sales and Marketing Dan Ryan Builders, Rockville, MD

Drop me a line